Alec Guinness revolutionizes the textile industry. Image: IMDb

Confession: We (yours truly) love browsing through clothing shops, both new and vintage.

We find it truly intriguing to see What’s New in the fashion world. You’d think, after centuries of clothing design, humans would’ve run out of ideas, but that’s never quite the case.

So we were delighted to find a British movie that examines the textile and clothing industries, and the role they play in our economy.

The Man in the White Suit (1951) stars Alec Guinness as an odd genius who creates an indestructible fabric. His material is resistant to stains and rips, and it will last Forever.

(Imagine having just one outfit for the next 50 years. Wouldn’t that be something.)

Anyhoo, the fabric Guinness develops seems like it’s woven from gossamer threads, but it is Tough. You have to cut it with a welding torch.

To test his invention, Guinness has a suit tailored from the stuff, and it’s so white it’s luminous. Regardless of spills or encounters with sharp objects, the brilliant white suit remains unsullied. No more laundry or mending!

However, when British textile executives learn of Guinness’s invention, they scheme to get full ownership his formula. They intend to suppress and deny the existence of this fabric, ensuring it will never be available to the public.

Uh oh. Mill owners are nervous. Image: IMDb

For decades, Britain was the Big Kid on the block when it came to textiles, thanks to automated machines developed during the Industrial Revolution. Then came WWI which was, understandably, bad for business.

There was a slight increase in production during WWII, namely making uniforms and parachutes for the military. Yet, this led to shortages of wool and cotton for consumers, so new fabrics, such as rayon, were developed. Ready-to-wear clothing, rather than custom- or hand-made items, became popular.

After the war, Britain was still experiencing shortages and rationing, and clothing was no exception. According to the website, The Seamstress of Bloomsbury, there was a points system for clothing: A dress was 11 points, for example, while a man’s shirt was 8.

By the time the British economy evened out, other countries had their own textile industries that were surpassing the Brits.

No wonder industry leaders portrayed in The Man in the White Suit were so concerned about a perpetual cloth. It would mean shutting down factories and laying off workers. Sheep farmers and cotton growers could declare bankruptcy. And never mind the erosion of the executives’ personal bank accounts!

In the film, labour unions form an unusual alliance with mill owners; they all know what is At Stake. As one worker tells Guinness, “They’ll never let it on the market.” This means everyone, including laundry workers.

In one scene, Guinness runs into an elderly washerwoman delivering a basket of neatly-folded laundry. “What about my bit of washing when there’s no washing to do?” she asks, worried for her livelihood.

The central question is: What is the cost of a perpetual textile that could save consumers millions?

Guinness in his luminescent white suit. Image: IMDb

The Man in the White Suit is a lot of things packed into an 85-minute runtime. It’s a madcap screwball comedy, a social commentary, and a cynical look at capitalism. It also explores the nature of an eccentric genius who is so tightly focused on his work he has no concept of the world in which he lives.

This movie was one of the most popular movies in Britain in 1951. The script, originally an unproduced stage play, was also nominated for an Oscar.

Fourteen versions of the white suit were made by the studio wardrobe department, according to TCM. The rayon used in the suit was treated to give it a luminous sheen. (Note: The luminosity is not helpful to Guinness’s character when he’s On The Run at night.)

It you haven’t yet seen The Man in the White Suit, we recommend this unpredictable and biting satire that’s become something of a cult classic.

This post is dedicated to the marvelous Blanca of Beauty & More, a fashionable supporter of sustainability.

This post is part of the 12th ANNUAL RULE BRITANNIA BLOGATHON, hosted by A Shroud of Thoughts.

The Man in the White Suit starring Alec Guinness, Joan Greenwood, Cecil Parker. Directed by Alexander Mackendrick. Written by Roger MacDougall, John Dighton & Alexander Mackendrick. Ealing Studios, 1951, B&W, 85 mins.

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Happily blogging about old movies and using the royal "We".

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